Mr marketing, Sumardy

Its been a loong long time that i've absent blogging world, now im back and lets get into it. Now lets talk about sumardy. 
This guy suddenly became famous about his advertisement company promotions methods by sending coffins to media companies.
He has twitter account http://mobile.twitter.com/sumarketer/about and he runs a marketing company named Buzz&Co.
He said that marketing method by advertisement is out of date. Through his book he wants to introduce "word of mouth" marketing. Book title is 'Rest in Peace Advertising Killed by Word Mouth Agency'

Now he's famous, not only in media, but also with police and book readers. He must be interogated for "unpleasant act" (tindakan tidak menyenangkan) and his books were sold.
Some media companies were reported him to the police, but one media denies for doing it (see link below):
http://megapolitan.kompas.com/read/2011/06/06/21491090/Tidak.Benar.Kompas.com.Laporkan.Sumardy

Well, new ideas at first are controversial, he should look for an marketing project to proove your hipothesis about the dead of advertising.
Welcome mr Sumardy :)